Investigating the Role of Health Communication in Improving the Organizational Performance of Healthcare Centers: Public and Private Clinics
Keywords:
Health communication, organizational performance, verbal and non-verbal skills, conscious initiation, unconditional acceptance of the clientAbstract
The purpose of this study was to investigate the role of health communication in predicting the organizational performance of employees in private and public clinics. Given that the quality of employees’ communication with patients and with each other can affect organizational efficiency and effectiveness, this study specifically addressed the various dimensions of health communication, including conscious initiation, verbal and non-verbal skills, unconditional acceptance of the client, and the total score of health communication. The present research was a descriptive-correlational study. The statistical population consisted of employees from private and public clinics, who possessed diverse demographic characteristics in terms of gender, age, and work experience. The Organizational Performance Questionnaire and the Health Communication Questionnaire were used for data collection. Descriptive results indicated that organizational performance was at a relatively high level, and health communication was also evaluated at a desirable level. Based on the Kolmogorov-Smirnov test, the distribution of the main variables was normal, and the necessary assumptions for conducting regression analysis were met. Correlational findings showed a positive and significant relationship between organizational performance and all subscales of health communication, with the highest correlation observed between organizational performance and total health communication. The results of multiple regression also indicated that health communication positively and significantly predicts organizational performance, and approximately one-quarter of the variance in organizational performance is explained by health communication. These results emphasize the importance of enhancing health communication skills in improving the organizational performance of clinic employees and can serve as a guide for educational and managerial planning in the healthcare system.
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Copyright (c) 2025 Afsaneh Mozaffari; Tannaz Parva (Author)
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