Examining the Factors Contributing to Successful Corporate Social Responsibility Strategies
Keywords:
Corporate Social Responsibility, Strategic Integration, Stakeholder Engagement, Organizational Enablers, Qualitative Research, Iran, Thematic Analysis, NVivo, Leadership Commitment, Employee EmpowermentAbstract
This study aimed to explore and identify the key organizational, strategic, and relational factors that contribute to the successful implementation of Corporate Social Responsibility (CSR) strategies within Iranian organizations. Using a qualitative research design, data were collected through semi-structured interviews with 20 CSR professionals and executives from diverse industries based in Tehran. Participants were selected using purposive sampling to ensure relevant CSR experience. Interviews were conducted until theoretical saturation was achieved. Each interview was transcribed and analyzed thematically using NVivo software, following Braun and Clarke’s six-step method. Thematic analysis focused on identifying core themes and subthemes that reflect the perceived drivers of CSR success in organizational practice. Analysis revealed three main themes: Strategic Integration, Stakeholder Engagement, and Organizational Enablers. Strategic Integration included subthemes such as alignment with business goals, leadership commitment, cross-functional collaboration, and performance monitoring. Stakeholder Engagement encompassed community involvement, employee and customer participation, supplier collaboration, and transparent communication. Organizational Enablers involved a values-driven culture, learning and adaptation, employee empowerment, change management, and digital tools. Participants highlighted that successful CSR strategies are deeply embedded in organizational strategy, supported by leadership, resourced effectively, and characterized by continuous dialogue and trust-building with stakeholders. Numerous quotations illustrated the lived experiences and contextual challenges specific to Iranian CSR environments. The findings emphasize that CSR success is not merely the result of well-intentioned policies but of strategic alignment, inclusive stakeholder practices, and strong organizational foundations. These insights provide both theoretical contributions to CSR literature and practical guidance for managers aiming to enhance CSR outcomes, particularly in emerging market contexts.
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