Identifying the Challenges and Opportunities of Implementing Knowledge Management Systems in Multinational Firms

Authors

    Bahareh Mansouri Department of Marketing Management, University of Kurdistan, Sanandaj, Iran
    Kourosh Nikzad * Department of Business Administration, University of Kurdistan, Sanandaj, Iran Nikzadkouroky19@gmail.com

Keywords:

Knowledge Management Systems, multinational firms, qualitative research, organizational barriers, cross-cultural management, NVivo, knowledge sharing, implementation challenges

Abstract

This study aimed to identify and analyze the organizational, technological, and strategic challenges and opportunities associated with 
implementing Knowledge Management Systems (KMS) in multinational firms operating in Tehran. A qualitative research design was 
employed using semi-structured interviews to capture the lived experiences of individuals involved in KMS implementation. Twenty 
participants, including managers, IT coordinators, and knowledge officers from various multinational corporations in Tehran, were selected 
through purposive sampling. Data collection continued until theoretical saturation was achieved. All interviews were transcribed, translated, 
and thematically analyzed using NVivo software. Thematic coding followed Braun and Clarke’s six-phase framework to identify patterns and 
insights grounded in participant narratives. Thematic analysis revealed three overarching categories: organizational challenges, technological 
barriers, and strategic opportunities. Key organizational challenges included resistance to change, cultural misalignment, and knowledge 
silos, while technological barriers encompassed system incompatibility, poor data quality, and access limitations. Participants also highlighted 
several strategic opportunities of KMS, such as enhanced cross-border collaboration, innovation enablement, and improved decision-making. 
Trust, alignment with local contexts, and system usability emerged as critical factors influencing user engagement and system effectiveness.
The findings underscore that KMS implementation in multinational firms is a socio-technical endeavor shaped by contextual, cultural, and 
operational dynamics. While significant barriers exist, tailored design, strategic alignment, and user-centric approaches can transform KMS 
into enablers of innovation and competitive advantage. These insights inform both theory and practice by offering a grounded understanding 
of the factors that shape successful KMS adoption in global organizations.

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Published

2023-10-01

Submitted

2023-08-06

Revised

2023-09-04

Accepted

2023-09-17

How to Cite

Mansouri, B., & Nikzad, K. (2023). Identifying the Challenges and Opportunities of Implementing Knowledge Management Systems in Multinational Firms. Journal of Management and Business Solutions, 1(4), 1-9. https://journalmbs.com/index.php/jmbs/article/view/25

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