EMAMJOMEH, Maryam; ASHOORI, Sepehr. Building Brand Resilience in Digital Markets: The Interplay of Brand Authenticity, Consumer Trust, and Emotional Attachment During Reputational Crises. Journal of Management and Business Solutions, [S. l.], v. 2, n. 6, p. 1–23, 2024. Disponível em: https://journalmbs.com/index.php/jmbs/article/view/490. Acesso em: 23 oct. 2026.