MOHARRAMI , Zohreh; HAJIALIAKBARI, Firooze. The Impact of Sports Stars’ Personal Brands on Brand Love with the Mediating Role of Global Brand Value (A Study Among Sports Stars’ Fans). Journal of Management and Business Solutions, [S. l.], v. 2, n. 6, p. 1–13, 2024. Disponível em: https://journalmbs.com/index.php/jmbs/article/view/253.. Acesso em: 30 jul. 2026.