GHADERIZADEH, Mohabat; ABDOLVAND, Mohammad Ali; HEIDARZADEH, Kambiz; KHOUNSIAVASH, Mohsen. The Impact of Innovativeness on Brand Competitiveness Through the Mediating Role of Brand Differentiation (Case Study: National Pharmaceutical Industry). Journal of Management and Business Solutions, [S. l.], v. 2, n. 6, p. 1–15, 2024. Disponível em: https://journalmbs.com/index.php/jmbs/article/view/131.. Acesso em: 15 jan. 2026.