KESHAVARZAFSHARI, Gholam Hassan; SOLEIMANI, Neda; ABTAHI, Ataollah; OMID ARGHISH. Explaining the Fundamental Indicators of Content Value Creation in Media Advertising Planning (Case Study: Islamic Republic of Iran Broadcasting). Journal of Management and Business Solutions, [S. l.], v. 3, n. 5, p. 1–11, 2025. Disponível em: https://journalmbs.com/index.php/jmbs/article/view/91.. Acesso em: 13 jun. 2026.