Sharifian Esfahani AA, Mirghaderi SAH. Designing a Data-Driven Model for Managing Media Processes in Online Home Appliance Marketplaces and Examining Its Effect on Improving Marketing Performance. JMBS. 2024;2(2):1-17. Accessed June 15, 2026. https://journalmbs.com/index.php/jmbs/article/view/360